Steve Bohme, UK research director at Bowker said that price was the reason most cited by readers for the purchase of self-published ebooks. By contrast, price was only the third most important reason for choosing to buy other ebooks, and books as a whole, behind "author" and "subject".
And Bohme revealed that women are more likely to buy self-published ebooks than men, with 68% of buyers of DIY ebooks female – more than the 58% of female readers buying books as a whole. Those who bought self-published ebooks were also more likely to be heavy readers, with the statistics from Bowker showing that 61% of buyers of self-published ebooks said they read daily, compared to 37% of buyers of books as a whole.It’s evident that the self-publishing arena continues to grow at an impressive rate and the price contrast is an interesting one. Big names obviously continue to sell books and ebooks but with self-published books in general upping their game in terms of quality it will be fascinating to see if this gap closes anytime soon.